Ok, so you play by the rules. You don’t surf porn sites, you don’t gamble online, you even make sure your anti-virus software is up-to-date. So how is it you’ve been targeted for identity theft? You can thank Epsilon for that.
In last week’s Wise Guy Wednesday column, we wrote about the security breach at Epsilon. To bring those of you who have yet to read last week’s article “Privacy on the Internet? Fuhgeddaboutdit!”, here is a brief review. Epsilon is a marketing company focusing on Internet technologies such as social media and captures information such as email addresses. Large corporations such as Disney, American Express, Target, Citibank, Chase, TD Ameritrade and hundreds of others are all clients of Epsilon.
In the old days (before last week), most email based attacks were very generic, the email tried to get you to enter specific information or go to an embedded link. But because the contents could apply to anyone, like a good boy, you ignored it.
Now because of the Epsilon breach, hundreds of thousands of people are susceptible to very targeted email attacks. As Epsilon knows that you shop at Target or maybe you vacation at one of the Disney properties. You receive an email from Target describing a great new barbecue grill and the special low pricing. By clicking the link you are assured to reserve on in your name. Or perhaps you get an invitation from Disney and they would like to offer you two nights free if you stay for three nights at one of their resorts at Walt Disney World. All you need to do is click the link and login. In both of these scenarios, you click the link, enter your information, and game’s on!
If your like many people, at this point you just want to hire a HITman to take care of the genius who let the breach happen in the first place.
This article was written by The Boss of HITman Services, a computer and IT company, based in Clifton Park and serving the Albany, Troy, Schenectady and Saratoga Counties of New York.