Earlier today I received an email from a local company.  The email had a Word document attached, labeled flyer.  It was from a local business trying to generate additional sales.  While creating sales is certainly very legitimate, the approach the sender took was not.

As I never gave my permission for this company to send me an email, this could be considered spam.  Second, instead of using an email system such as Constant Contact, they simply entered everyone’s names from their address book.  And they used the To: field, further exposing everyone’s email addresses.

It is perplexing that in this day and age, people still don’t know how to properly use email for legitimate, responsible marketing purposes.

Perhaps I shouldn’t be so astonished, as just the other day I saw several Facebook posts using a combination of text language, and a bad case of grammar, making the post unpleasant to read.

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